Yum! Restaurants China, the 5,400-plus-unit division of Louisville, Ky.-based Yum! Brands Inc., began a campaign to reassure Chinese consumers of its food safety standards with an announcement on Monday that it has dropped more than 1,000 small producers of poultry from its supply chain. Yum China also announced a new marketing campaign to highlight several of its planned changes for sourcing chicken for its KFC, Pizza Hut and Taco Bell restaurants. RELATED • Yum lowers 4Q ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.