Zpizza, a 27-year-old, 100-unit fast-casual chain based in Newport Beach, Calif., is targeting customers who want to feel good about the pizza they eat. The restaurant’s cheese is made with low-fat milk from cattle that haven’t been treated with growth hormones, the pepperoni is nitrate-free, and the flour and tomato sauce are organic. “We like to say that our customers love feel-good pizza,” said founder Sid Fanarof. Pronounced “zee pizza” ...

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