Marketers have had two extra days added to the calendar this year – Leap Day and the Solar Eclipse. Plenty of restaurant brands took advantage of Leap Day promotions in February, but the Solar Eclipse on Monday, April 8, may be even more lucrative. It’s certainly more uncommon; while Leap Day falls every four years, this total solar eclipse will be the last chance for Americans to see one for 21 years.
Solar eclipses have plenty of allure, symbolizing disruption and reflection. Some traditions view such an event as a rebirth, while others consider it to be a bad omen. Regardless, Americans are expected to spend money – on gas, lodging, and food – to witness the about 4-and-a-half-minute-long phenomenon. The Perryman Group estimates that the April 8 total solar eclipse will generate nearly $1.6 billion in economic activity, or more than $4.6 billion when considering the multiplier effects.
Plenty of restaurant brands, big, small and in between, are hoping to cash in on some of that excitement. Let’s take a look at some eclipse promotions (but be sure to wear the right glasses when looking at the actual eclipse!)