Marketing

Five restaurant brands, including McDonald's, Chipotle, and Starbucks, appeared in dcdx’s annual “Gen Z’s Most Magnetic Brands” report, versus just three last year

The cult-favorite sandwich returns to menus Dec. 3 for a limited time

Passengers taking long flights out of Boston will have the new option starting Dec. 1

The limited-edition tomato wine is being sold as part of a holiday gift set with Pizza Hut-branded wine glasses and a wine opener

The chain has a long history of scent marketing, including fried chicken-scented sunscreen, fire logs and Crocs Jibbitz

Brands across segments began implementing value strategies in earnest during the quarter, but some had to adjust when they weren’t resonating

The company has also collaborated with entertainment company Doodles for a digital campaign through its McCafé line