The El Pollo Loco grilled-chicken chain is ramping up growth with a new restaurant prototype and an emphasis on made-in-house quality that seeks to solidify the brand’s positioning as “quick-service plus.” SLIDESHOW A look at El Pollo Loco's new prototype, menu items RELATED • El Pollo Loco names Ed Valle CMO • More restaurant industry operations news Costa Mesa, Calif.-based El Pollo Loco was hit hard during the recession, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?