The chain converted its South Michigan Avenue location near Chicago’s Art Institute into a “pop-up” version of what could be a future Cosi prototype.
Guests were treated to a new menu in which all but a handful of hold-overs were created just for the popup restaurant.
A communal farm table is one of several new décor features.
A small high-top bar is a spot for coffee drinkers at breakfast, but may accommodate guests drinking beer or wine in the future.
The store’s entryway features a shot of the original Cosi, a café in Paris, on which the chain based its concept.
Wall decorations serve to call out the restaurant’s neighbors, like the Chicago Art Institute, while also breaking up the store into distinct seating sections.
The 129-unit chain’s “pop-up” restaurant in downtown Chicago will let the brand try out new menus and décor as a hopeful precursor to innovation-driven growth.
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