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Hot Concepts! 2011: True Food Kitchen

True Food Kitchen, meanwhile, aims to debunk the notion that healthful food must be tasteless and boring. A partnership between restaurateur Sam Fox of Fox Restaurant Concepts and wellness expert Dr. Andrew Weil, the four-unit chain adheres to the principles of Weil’s anti-inflammatory diet. The menu is heavy on fruits, vegetables, lean protein and healthful oils, while shunning artificial sweeteners and refi ned sugars. Best-sellers include steak tacos, halibut with umami sauce and a teriyaki rice bowl. Now, with fi nancial backing from P.F. Chang’s China Bistro, the Scottsdale, Ariz.-based chain is poised for growth.

Read more about True Food Kitchen, one of NRN's 2011 Hot Concepts! award winners.
 

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