Front Burner Brands is moving ahead on three fronts. The Tampa, Fla.-based company will introduce a re-branding initiative for its GrillSmith concept this summer, expand The Melting Pot chain into new domestic and international locales, and dive into the competitive burger battles in Tampa Bay with its Burger 21 brand. The GrillSmith re-branding effort will steer the chain away from its current upscale positioning and move it toward the “comfort” food category, said Mark ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com