Shimon Bokovza enjoys taking traditional themes and ideas and giving them an unpredictable twist, as his seven-unit SushiSamba chain illustrates. Melding together the cuisines, cultures and flavors of Japan and Brazil, SushiSamba now has sales of more than $40 million a year. Bokovza recently presided over the opening of the New York-based chain’s latest unit at the Palazzo hotel in Las Vegas. The casual-dining chain will celebrate its 10th anniversary in 2009. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com