Mexican restaurants don’t need much help ringing up sales on May 5, even in a fairly underdeveloped market like Canada, said Norm Pickering, director of marketing for Mississauga, Ontario-based Extreme Brandz, franchisor of 25-unit Mucho Burrito.
 “People are in the right mood on Cinco de Mayo, and we want to make sure we’re top of mind on that day,” Pickering said.
 And he and his fellow officers had plenty to celebrate this year, as Mucho Burrito’s same-store ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.