Mexican restaurants don’t need much help ringing up sales on May 5, even in a fairly underdeveloped market like Canada, said Norm Pickering, director of marketing for Mississauga, Ontario-based Extreme Brandz, franchisor of 25-unit Mucho Burrito. “People are in the right mood on Cinco de Mayo, and we want to make sure we’re top of mind on that day,” Pickering said. And he and his fellow officers had plenty to celebrate this year, as Mucho Burrito’s same-store ...
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Contact: Desiree Torres Desiree.Torres@penton.com