Word-of-mouth always has been crucial to restaurant marketing, but companies have become wise to “word-of-mouse,” the powerful influence of people who command an audience through a blog or Twitter feed. Just ask Domino’s Pizza: In August, the chain hosted nine bloggers at its Ann Arbor, Mich., headquarters to tour its facilities and “lift the veil on perceptions people have of Domino’s,” said Phil Lozen, the chain’s social media specialist. The ...

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