The food truck phenomenon still has plenty of room to grow, according to new consumer research showing positive perceptions of mobile food vehicles both from customers and those who have yet to experience roadside dining. Chicago-based market research firm Technomic Inc. found that 91 percent of survey respondents familiar with food trucks said the trend has staying power and is not just a passing fad. Only 7 percent of those consumers polled said they would decrease their visits to food ...
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Contact: Desiree Torres Desiree.Torres@penton.com