SALT LAKE CITY Costa Vida said a one-day-only, free-burrito offer to 80 “fans” on Twitter.com was forwarded to 15,000 individuals, prompting more than 2,500 people to redeem the virtual coupon at the chain’s 21 restaurants. “This mobile phone and social media campaign demonstrates the viral power we can tap into with Costa Vida’s fans who love our food and are extremely loyal,” said Nathan Gardner, chief executive of the Salt Lake City-based chain. “Our first major Twitter ...
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Contact: Desiree Torres Desiree.Torres@penton.com