Capriotti’s Sandwich Shop has named Kim Lewis as its first chief marketing officer, the company said Tuesday.
The Las Vegas-Nev.-based sandwich brand said Lewis most recently spent more than six years with Sonic Drive-In, owned by Atlanta-based Inspire Brands, where she held multiple roles leading digital strategy, integrated marketing communications and brand experience.
“Capriotti’s offers incredibly craveable sandwiches with the highest-quality ingredients, but so many people haven’t yet had the opportunity to try one. And it’s my intent to change that,” Lewis said in a statement. “I’m so excited to help this incredible brand grow.”
Ashley Morris, CEO of Capriotti’s, said, “Kim will play a crucial role in driving sales growth and franchisee profitability, strengthening brand awareness, and enhancing our digital channel campaigns and initiatives.”
Capriotti’s, founded in 1976, has more than 175 restaurants nationwide.
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