Checkers & Rally’s announced Wednesday the appointment of two new executives: former CFO of Miller’s Ale House Michael Blair will be joining the team as chief financial officer, and former Jollibee head of marketing Scott Johnson will be joining the company as chief marketing officer. Both new executives will be focused on brand expansion, business growth, and guest engagement in their respective roles.
“I am pleased to welcome Michael and Scott to the Checkers & Rally’s leadership team and am thrilled to gain their expertise and insight as we embark on an exciting chapter ahead for our brand,” Frances Allen, president and CEO of Checkers & Rally’s, said in a statement. “Michael brings deep financial expertise in the restaurant industry, which will be invaluable as we continue to execute our plans for our next phase of growth. Additionally, Scott’s proven expertise in the QSR space will be instrumental in taking the brand to the next level - focusing on engagement and innovation to best serve our guests.”
Prior to joining Checkers & Rally’s, Blair served as chief financial and administrative officer of Miller’s Ale House, where he led the company’s financial strategy for four years. Before that, he held multiple roles at Bloomin’ Brands, most recently international CFO, where he oversaw the financial performance of markets in Asia and South America.
“Checkers & Rally’s is an iconic brand with a rich history, and I am proud to be joining the management team,” Blair said in a statement. “I look forward to working with our team to continue to grow strategically in new and existing markets as we capitalize on the growth opportunities ahead.”
Scott Johnson headed up marketing for Jollibee for more than four years. Before that, he served as vice president of global marketing for BurgerFi, where he transformed the marketing function and helped the chain grow from 65 to 115 units. He has also held leadership positions for Bloomin’ Brands and Arby’s.
“It is an honor to join such a well-loved national brand,” Johnson said in a statement. “I am looking forward to diving in with the team to further innovate our marketing strategy, while ensuring we stay true to the brand’s heritage of craveable food at an exceptional value. We have so much opportunity as a brand, and I am thrilled for all we have in the works and what’s to come to drive guest engagement and satisfaction.”
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