Jimmy John’s is adding to its clothing line with a scarf designed to go with the Caprese Salami Pesto wrap that it recently launched.
The Ciao Down Silk Scarf is designed to feature ingredients in the wrap, also available as a sandwich, which is made with salami, fresh mozzarella cheese, roasted tomatoes, pesto, balsamic glaze, an oregano-basil blend, oil, vinegar, onion, and mayonnaise. The wrap is served in a garlic and herb flour tortilla and the sandwich is on French bread. Its price is around $9.99 for a regular size.
A press release promoting the scarf, which will be available on the sandwich chain’s already considerable online store for $75, said the design was inspired by the fashions of Milan, Rome, and the Amalfi Coast in Italy. It comes with instructions for folding it into a carrier for the new wrap — as a clutch, a shoulder bag, or tote. It can also be used as a belt or headband or, of course, a wrap.
The scarf and the wrap and sandwich are all limited-time offers, although the chain of more than 2,600 restaurants, a subsidiary of Atlanta-based Inspire Brands, did not say how long they would be available.
Jimmy John’s most recent merch launch was just around two months ago, when it introduced a brightly colored hoodie, tote, and water bottle intended to bring cheer during the winter months.
Contact Bret Thorn at [email protected]