Pizza Hut, the division of Yum Brands Inc., is partnering with online influencer Keith Lee for a new benefit pie, the company said Tuesday.
Plano, Texas-based Pizza Hut is teaming with the NAACP Outstanding Social Media Personality winner to support both Lee’s charities as well as promote its “$12 Any” campaign, which allows customers to customize their toppings and crust.
"I am blessed to team up with Pizza Hut for the FamiLEE Community Pizza and I’m excited to support causes that hit close to home," said Lee in a statement. "This partnership is all about sharing love through food, bringing communities together, and doing what we truly feel is supposed to be done within our space.”
Lee’s community pizza features his family favorite toppings, pepperoni and bacon, on a hand-tossed crust, a spokesperson said.
“Pizza Hut has been there during big moments in life with my family, and I’m grateful to be a part of this journey together, and I can only be thankful in advance that this pizza will encourage others to do the same,” Lee said.
Lee is known for his food content pushed to more than 16 million TikTok followers.
As part of this partnership, Pizza Hut and Lee will donate $50,000 to Southfield ANT and OakHills High School, where Keith and his wife, Ronni, attended high school.
“Keith Lee is a creator who has really been shaping the food industry and one I have been an avid follower of for a long time," said Lindsay Morgan, Pizza Hut’s chief marketing officer.
"His TikTok reviews are authentic, and he celebrates community and family,” Morgan continued. “We felt his personal brand was a perfect fit for Pizza Hut, so together we created the FamiLEE Community Pizza so guests can try Keith's recipe and be a part of giving back to his community.”
The FamiLEE Community Pizza will be available nationwide for a limited time.
Pizza Hut operates nearly 18,000 restaurants in more than 100 countries.
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