Taco Bell Corp. and Wildfang, the lifestyle brand, have partnered for a limited-edition coverall, the company said Tuesday.
The limited-edition coverall features 20 pockets inspired by the shape of Taco Bell menu items, the Irvine, Calif.-based division of Louisville, Ky.-based Yum Brands Inc. said, and the clothing previews today with the quick-service brand and on Wednesday with Wildfang.
A total of 100 coveralls are being offered Tuesday, starting at 2 p.m. PDT, to rewards members in early access on the Taco Bell smartphone app. General access begins April 3 at 2 p.m. PDT at Wildfang.com with the coverall priced at $178 and available in sizes XS to 3X, as well as Talls.
"As a fan of Wildfang and a lifelong lover of Taco Bell, partnering with them to model this coverall has been a dream collab,” said artist Hayley Kiyoko, who is launching the collab, in a statement. "I also love how the spacious coverall pockets fit everything, including my fave Taco Bell Mild Sauce.”
Taylor Montgomery, Taco Bell U.S.’s chief marketing officer, added: “We're always looking to partner with cutting-edge brands that push the boundaries of their industries and can create with us to push the Taco Bell brand forward.”
Emma McIlroy, CEO and founder of Portland, Ore.-based Wildfang, said: "Both Taco Bell and Wildfang capture the cultural zeitgeist by championing self-expression and community.”
As of Dec. 31, the end of its 2023 fiscal year, Taco Bell had 8,564 restaurants systemwide. Parent Yum Brands also owns the KFC, Pizza Hut and Habit Burger Grill brands.
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