The Wendy’s Co. is accelerating its remodeling initiative for 2014 and has expressed confidence in future menu promotions to sustain its momentum in sales growth. Dublin, Ohio-based Wendy’s will double the pace of its “Image Activation” reimaging program in 2014 to at least 410 restaurants, compared with 200 remodels of company-owned and franchised locations last year. The chain expects to remodel 200 company-owned units and between 150 and 200 franchised ...
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Contact: Desiree Torres Desiree.Torres@penton.com