McDonald’s franchisees have indicated that they're willing to promote products for $1 — but no cheaper — as the brand makes its first moves toward a new value-heavy marketing strategy to turn around faltering sales. In an email from Fred Huebner, chair of McDonald’s Operators National Advertising Fund, or OPNAD, obtained by Nation’s Restaurant News, the brand indicated that two “value plan energizers” to be put in place for late 2012 and ...
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Contact: Desiree Torres Desiree.Torres@penton.com