Freddy’s Frozen Custard and Steakburgers saw positive same-store sales in 2020, which, according to co-founder and chief experience officer Scott Redler, was “50% luck and 50% work.”
It’s the luck part (having drive-thrus already in place and a portable menu) that really brought the quick-service brand to the edge of success during one of the hardest years for restaurants ever. But it’s the experience that Redler thinks pushed Freddy’s over the edge.
Redler was flipping burgers in his kitchen before Freddy’s was even born, and has been an integral part of the brand since its founding. Moving into the chief experience officer role, which he took on in August, allows him to share the joy of Freddy’s across the country with new franchising deals while the company’s private equity partners handle the nitty gritty.
Redler is quick to point out that the “Freddy’s way” is one of the most foundational building blocks to the chain’s success and, in his new role, he gets to really focus on it.
Watch Redler explain Freddy’s success as the chain opens its 400th unit here.