Boyz II Men is the latest musical group to help Wendy’s promote its Pretzel Bacon Cheeseburger by turning tweets into love songs about the limited-time offer. The R&B trio appeared at a karaoke kiosk set up in New York’s Times Square this week to promote the return of the sandwich, which was introduced to high acclaim last summer. The group is also scheduled to appear in a video, singing the tweets as part of a digital campaign that starts July 10. The social media ...
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Contact: Desiree Torres Desiree.Torres@penton.com