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More in Advertising
Apr. 4, 2013
Article
Casual-dining chains top study of 1Q restaurant ads
LongHorn Steakhouse, Olive Garden break through with lighter fare and value...
More
Mar. 29, 2013
Article
Panda Express marks 30th anniversary with rebranding
Efforts include a new restaurant prototype, menu and marketing campaign...
More
Mar. 26, 2013
Article
Wendy’s launches flatbread sandwiches
The quick-service chain takes aim at competitors with a more upscale menu item...
More
Mar. 25, 2013
Article
Smaller pizza chains try to win on customer loyalty
Concepts like Donatos Pizza and Papa Murphy's compete for loyalty with customization and quality...
More
Mar. 19, 2013
Article
Hardee's, Carl's Jr. roll out bourbon-spiked burger
Ad campaign features model Heidi Klum as Mrs. Robinson from the movie "The Graduate"...
More
Mar. 18, 2013
Article
New Panera campaign emphasizes values
“Live Consciously. Eat Deliciously.” tagline focuses on food sourcing, charitable efforts...
More
Mar. 15, 2013
Article
Restaurants get creative with March Madness promotions
Hooters, Little Caesars and Freebirds World Burrito look to build buzz and capture business...
More
Mar. 12, 2013
Article
Caribou Coffee returns to TV advertising
The coffeehouse chain’s campaign is part of a systemwide brand refresh...
More
Mar. 11, 2013
Article
Having Words With: Matthew Corrin
Freshii founder and chief executive on his "Undercover Boss Canada" appearance and the future of the fast-casual segment...
More
Mar. 11, 2013
Article
Chains boost use of crowd-sourced ads
Brands are using fan-created advertising to boost consumer engagement and gain access to new marketing content...
More
Mar. 6, 2013
Article
Moe’s Southwest Grill readies first national ad campaign
Two new TV commercials tout the fast-casual chain’s customizable menu...
More
Mar. 4, 2013
Article
Restaurants bring TV branding abroad
A look at international on-air advertising strategies from McDonald's, Johnny Rockets, others...
More
Mar. 1, 2013
Article
Taco Bell leverages crowd sourcing, SXSW for promotion
The quick-service brand partners with two bands fror for a crowd-sourced documentary film...
More
Feb. 26, 2013
Article
Cracker Barrel: Marketing, menu moves drove 2Q sales
Company will continue to market value and introduce new menu items...
More
Feb. 25, 2013
Article
Microblogging gets animated with Twitter's Vine app
Ron Ruggless on the marketing potential of the new Vine video app...
More
Feb. 22, 2013
Article
Chuck E. Cheese's boosts marketing budget
Parent company CEC Entertainment aims to counter slipping sales...
More
Feb. 21, 2013
Article
Wendy's rolls out new logo systemwide
The move is part of a larger branding overhaul...
More
Feb. 21, 2013
Article
New Joe’s Crab Shack campaign touts Gulf Coast heritage
NRN speaks with CMO Robin Ahearn about the brand’s “Third Coast” positioning...
More
Feb. 15, 2013
Article
Restaurant Lent offerings go beyond typical fish
McDonald's, Carl’s Jr., Culver's and more are finding new ways to market offerings for the season...
More
Feb. 13, 2013
Article
Taco Bell introduces Cool Ranch Doritos Locos Tacos
The quick-service chain expands a menu line that has become the most successful product launch in its history...
More
Feb. 11, 2013
Article
Branding basics: The signature dish
Marketing consultant Laura Ries discusses the importance of the signature menu item....
More
Feb. 11, 2013
Article
FTC study shows industry making progress on youth advertising
Research on marketing to kids at QSR chains shows improvements but indicates more change is still needed....
More
Feb. 4, 2013
Article
Taco Bell, Subway score big with Super Bowl ads
Research firms found that both brands' ads resonated well with consumers...
More
Feb. 4, 2013
Article
Pizza Hut debuts Big Pizza Sliders
The chain is encouraging customization with its miniature pizzas...
More
Feb. 4, 2013
Article
Carl’s Jr., Hardee’s introduce grilled fish sandwich
Charbroiled Atlantic Cod Fish Sandwich bucks quick-service trend of offering only fried fish...
More
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Latest Headlines
May 24, 2013
Article
Alcohol prices rise at restaurants, bars
Mass-market beer prices have risen more than those of craft beers...
More
May 24, 2013
Article
CiCi's Pizza expands with franchise investment program
NRN discusses the program with VP of real estate and franchise development Thomas McCord...
More
May 24, 2013
Article
Menu Tracker: New items from McDonald’s, Burger King
Applebee’s, Caribou Coffee, First Watch, Cheddar’s Casual Café, Qdoba also introduce new menu items...
More
May 23, 2013
Article
McDonald's defends practices at shareholder meeting
Activist stakeholders call for reports on compensation, nutrition and human rights...
More
May 23, 2013
Article
Protesters rally at McDonald's, Wendy's shareholder meetings
Labor groups called on chains to improve wages, working conditions...
More
May 23, 2013
Article
Denny’s adds new coffee drinks to summer menu
Red, White and Blue Plate Specials menu also includes new food, beverage options...
More
May 23, 2013
Article
Noodles & Company files for $75M IPO
Company is first in restaurant space to publicly file for initial public offering this year...
More
May 23, 2013
Article
Coach Rick Pitino to give MUFSO 2013 keynote
Louisville Cardinals basketball coach to speak on leadership, success...
More
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