Starbucks loyalty members can now earn rewards by using Spotify, buying a New York Times subscription or using the ride-sharing service Lyft.
Starbucks Corp. is processing about 6 million mobile orders and payments per month in the U.S., indicating that customers have embraced the ability to use their smartphones to interact with the coffeehouse brand, the company said Thursday. After reporting Thursday a 9-percent increase in same-store sales for the Americas region, which includes the U.S., during the first quarter ended Dec. 27, Starbucks executives said about 21 percent of U.S. transactions were paid using mobile apps, and ...
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Contact: Desiree Torres Desiree.Torres@penton.com