Chick-fil-A has created a new brand, called pennycake, featuring board games, puzzles and activities aimed at promoting family play time. The brand will launch a new collection on Nov. 15, around the same time as the chain’s broader holiday campaign launch.
Pennycake was created by a group of parents who work for Chick-fil-A after they discovered a study showing that American families spend only about 37 minutes of quality time together on any given weekday. The group started conceptualizing games and activities, and partnered with family and child experts to launch a line of products that includes ChatterTime conversation cards, Mix It Up activity box, and a JoinAround puzzle.
“Throughout the holidays, we’re going all out to celebrate the season alongside our guests, creating even more opportunities for them to come together and connect with each other during the festivities, both inside and outside of our restaurants,” Dustin Britt, senior director, Brand Strategy, Investment & Entertainment, said in a statement.
Chick-fil-A is also bringing back its signature peppermint chip milkshake Nov. 13, as well as two new peppermint-flavored coffees – a peppermint iced coffee and a frosted peppermint chip coffee.
That same day will also include the launch of the brand’s latest, 10-minute animated film from the Stories of Evergreen Hills series – the first installment.
And, a new holiday-themed merchandise line went live this week, including a knit sweater, cow ornaments, a wearable blanket, an oversized chicken sandwich pillow, and an original Chick-fil-A chicken sandwich print hoodie. The holiday collection includes 18 clothing items, accessories, and Chick-fil-A-themed stocking stuffers.
Contact Alicia Kelso at [email protected]