Content about BrandIndex

January 12, 2012
Subway earns best 'buzz' in 2011
YouGov BrandIndex: Sandwich chain garnered positive buzz from consumers
September 20, 2011
Burger King's new ad a hit with consumers
BrandIndex survey shows increased perception of BK following California Whopper commercial
August 19, 2011
Study: IHOP's "value score" soars with return of Kids Eat Free
BrandIndex: Consumers with young children see the family-dining chain more favorably
March 17, 2011
Survey: Taco Bell rebounds from lawsuit
Chain charts slow but steady public image recovery since launching ads touting quality
January 28, 2011
Taco Bell defends itself with new ads
Chain debuts "truth" campaign amid pending consumer lawsuit
January 10, 2011
The chains with the biggest buzz of 2010
Subway, Olive Garden top list of 'buzz scores' with focus on value
November 2, 2010
Popeyes celebrates chicken victory
Popeyes markets taste-test win with Times Square party and online execution
October 13, 2010
Krystal's new wings boost customer satisfaction, traffic
Sports-centered wings help chain hike BrandIndex score
October 4, 2010
Popeyes gets a boost from taste test campaign
Chain's triumph pays off in higher quality scores, research firm finds
July 26, 2010
Survey: Buzz turns negative for QSR chains
Fast-food brands hit hardest when media, consumers talk health.
April 24, 2010
The downside of KFC's Double Down
LOUISVILLE, Ky. It’s too early to tell whether KFC’s roll of the dice with a...
February 7, 2010
Consumers responding to ‘fast-food diets’
While the weight loss success stories touted in commercials for Taco Bell and Subway came...
November 15, 2009
Guests report greater willingness to recommend QSR brands
Quick-service chains that have attempted to strike a balance between value offerings and premium menu...
September 3, 2009
Study: Perceptions of burger chains improve
NEW YORK Whether it’s because consumers are “trading down” from casual dining or due to...
November 23, 2008
2new studies: Diners swayed by value, food item contents
Casual-dining chains with a strong value message and all kinds of restaurants that are perceived...
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