Content about Marketing

February 17, 2011
Stephen J. Caldeira: Hot issues at IFA

Stephen J. Caldeira, president and chief executive of the International Franchise Association, says credit remains the top issue for franchisors and franchisees. During the IFA's 51st annual convention in Las Vegas, Nev., Caldeira outlined the problem and what the association is doing to help address it.

May 25, 2012
How 5 restaurant chains went gluten free
Domino's Pizza, Chevys Fresh Mex offer gluten-free items
May 24, 2012
McDonald's CEO Skinner takes on critics at final shareholder meeting
Outgoing CEO defends Ronald McDonald
May 24, 2012
Popeyes: LTOs and marketing drove 1Q results
Same-store sales grew 7.4 percent globally
May 23, 2012
6 successful Spanish ad campaigns
Restaurants use the Spanish language in campaigns over the years
May 23, 2012
Chevys Fresh Mex launches gluten-free menu
Chain is third to introduce gluten-free items this month
May 23, 2012
New Pizza Patron promotion spurs controversy
'Pizza Por Favor' deal offers free pizza for ordering in Spanish
May 23, 2012
Taco Bell CEO reveals coming menu moves
Doritos Locos Tacos will come in Cool Ranch flavor
May 22, 2012
Kids' meals sales continue to decline
NPD Group: Factors including economic pressure contribute to drop
May 21, 2012
Analysts: McDonald's to battle pitfalls with innovation
Analysts tour the chain's Innovation Center
May 21, 2012
IHOP launches breakfast-focused marketing campaign
Chain aims to "take back and own" breakfast
May 18, 2012
Domino's under fire for labeling crust 'gluten-free'
Celiac disease experts say the chain is misusing the term
May 18, 2012
Top 5 restaurant beverages
NPD looks at beverage growth in restaurants
May 17, 2012
Red Robin retools marketing
CEO says the chain needs to sell more burgers
May 17, 2012
Restaurants use Facebook Offers, ordering to boost sales
Brands can more effectively use the social media tool
May 14, 2012
Advertising with 
integrity at Chipotle
NRN West Coast bureau chief Lisa Jennings on truth in advertising.
May 14, 2012
Editor's Letter: Breaking new ground
Executive editor Robin Lee Allen on the May 14, 2012, issue of NRN.
May 14, 2012
Marketing with authority
Real people crowd out advertising mascots as brands highlight authenticity.
May 11, 2012
Factors beyond food attract Millennial diners
Social responsibility among Millennials' concerns
May 11, 2012
Mother's Day specials boast more than brunch
Moms offered special deals during all dayparts
May 10, 2012
A look behind Sonic's Groupon test
A Sonic franchise head discusses the developments
May 10, 2012
Chuck E. Cheese’s to test gluten-free products
Chain will test new pizzas and cupcakes
May 10, 2012
Quiznos launches new menu and branding
The "Better Than Ever" campaign features improved ingredients
May 8, 2012
Domino's debuts gluten-free pizza crust
Item not suitable for those with celiac disease
May 8, 2012
Leveraging healthful menu offerings
Healthfulness could be a hard sell for restaurants without proper marketing
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