Content about Marketing

February 17, 2011
Stephen J. Caldeira: Hot issues at IFA

Stephen J. Caldeira, president and chief executive of the International Franchise Association, says credit remains the top issue for franchisors and franchisees. During the IFA's 51st annual convention in Las Vegas, Nev., Caldeira outlined the problem and what the association is doing to help address it.

February 6, 2012
Firehouse Subs names Doug Reifschneider VP of marketing
New position for the 488-unit sandwich chain
February 6, 2012
Having Words With: Keith Miller
The Subway franchisee talks about issues facing the industry.
February 6, 2012
Purchasing power
Experts advise streamlining in key areas to reduce costs in supply chain.
February 6, 2012
Top restaurant TV ads marry price, quality
Pizza Hut was biggest improver in value score in January
February 3, 2012
A look at today’s consumer
Restaurant operators must understand what motivates consumers
February 3, 2012
Sonic names James O’Reilly CMO
Sonic Corp. on Friday named James O’Reilly as chief marketing officer
February 2, 2012
Restaurants reimagine menu favorites
Restaurant chains introduce variations on tried and true favorites
February 1, 2012
Denny's ad spots target Hispanic consumers
Online ads feature Cesar Millan of TV's "Dog Whisperer"
February 1, 2012
NRA: Economy pressures consumers, but restaurants eye opportunities
Consumers demonstrating pent-up demand for dining out
February 1, 2012
Restaurants plan promotions for Dine Out For No Kid Hungry
Joe's Crab Shack, Corner Bakery Café discuss program's importance
January 31, 2012
Subway balances healthful marketing message
Nation’s Restaurant News speaks with chief marketing officer Tony Pace
January 30, 2012
Burger King–Friendly's hybrid opens in New Jersey
Friendly's hopeful for potential growth opportunity
January 30, 2012
Captain D’s looks to build on positive momentum
Captain D’s is aiming to build on sales growth it realized in 2011
January 30, 2012
OSI names Dirk Montgomery chief value chain officer
Montgomery will serve as SVP and CFO in interim
January 30, 2012
Wendy's talks new marketing, menu plans
Chain attempts to highlight premium quick-service attributes
January 27, 2012
Restaurants seek athletes as franchisees
Marco's Pizza, Denny's and Jamba Juice among chains with athlete-franchisees
January 26, 2012
Cold Stone franchisees sue parent company
A group of franchisees is suing parent company Cold Stone Creamery Inc.
January 26, 2012
Study: Families want healthful menu, convenience
Mintel: Family-dining restaurants aim to counter recessionary slump
January 26, 2012
The keys to QSR breakfast success
Market research firm CustomersDNA analyst breaks down breakfast drivers
January 25, 2012
Industry groups respond to State of the Union address
NRA officials urged U.S. lawmakers to accelerate foodservice growth
January 25, 2012
Restaurants kick off Super Bowl promos
Restaurants hope to capitalize on the appetites of Super Bowl fans
January 24, 2012
Zaxby’s to test new restaurant design
The fast-casual chicken specialist, has debuted a new restaurant design
January 23, 2012
IHOP rolls out '7 for $7 Menu'
Family-dining chain targets value-minded customers
January 23, 2012
The game changers: Customer data
Mining mountains of consumer info helps chains target guests more effectively.
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