Operators discuss brand building, social media and bringing relevancy back to restaurants

Marketing directors at foodservice operations are developing breakthrough campaigns by asking their most loyal guests and employees to create marketing materials, from broadcast commercials to static art, that reflect how core users see their favorite brands.


New 31-ounce size offered for select iced drinks

An exclusive NRN video series examining the effects of the Gulf Coast oil spill on restaurants.

A series examining the effects of the Gulf Coast oil spill on restaurants.

Restaurant chains hoping to capitalize on the “social” aspect of social media need to target the right interactions online and avoid doing too much, said two marketing executives during “The Rules of Customer Engagement: Using Social Media to Leverage Brand Advocates,” a webinar presented by Empathica.

BRENTWOOD Tenn. Santa Fe Holding Company Inc., parent of the Santa Fe Cattle Co. casual-dining...

CANTON Mass. Dunkin’ Donuts said Tuesday it has opened its first location in a hotel...

The Southwest-Mountain region seems well positioned to weather the economic storm in 2009, according to...

As chain operators here grapple with the logistics of posting calorie counts of menu items...

The Southwest boasts the five states with the largest projected percentage increases in restaurant sales...

SAN DIEGO Garden Fresh Restaurant Corp. plans to introduce a series of international dishes...