Gaining market share, whether from traditional segment competitors or such foodservice providers as convenience or grocery stores, is the most important priority for restaurant operators today, especially as businesses face a discerning consumer with limited discretionary income. The need to battle for each piece of the food dollar has spurred restaurant brands to use a variety of tactics to gain customers and sales. Chains are entering new day-parts, reimaging their restaurants to ...
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Contact: Desiree Torres Desiree.Torres@penton.com