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SXSW brings latest pastries from Cronut creatorSXSW brings latest pastries from Cronut creator

NRN senior food editor Bret Thorn gives a rundown of the latest news and trends from the culinary world. Tweet thoughts and suggestions to #NRNFoodInsider.

Bret Thorn, Senior Food Editor

March 7, 2014

2 Min Read
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South by Southwest, the annual festival for all things creative, innovative, entrepreneurial, potentially beautiful or all of the above, is underway in Austin, Texas. The event is usually referred to by its Twitter-friendly acronym, SXSW, and if you want to try to track every thought, emotion, blurry picture and observation from anyone who has landed in Austin and is “super psyched for #SXSW,” go ahead and follow that hashtag.

But here’s some of the early food-related news:

Dominique Ansel, inventor of the Cronut — that much-copied croissant-doughnut hybrid that caused people in New York City’s SoHo neighborhood to lose all sense of time as they waited for hours to buy the pastry — will be there, and he’ll be serving a new invention.

The pastry chef posted this picture on Instagram of his milk-and-cookie shots, which are a chocolate chip cookie baked into the shape of a cup and then filled with milk.



Ansel told Eater.com that the item was inspired by his first (and quite recent) sampling of an Oreo cookie, which he was told to have with milk — a combination he said did not seem obvious to him as a Frenchman. Considering how many people have had Oreo cookies with milk without inventing any type of edible crockery, some unique bit of ingenuity in Ansel’s brain must also have been at work.

Ansel enjoyed a reputation as an excellent and rather conventional pastry chef before the Cronut thing happened, and he has continued to innovate since then, not always with success. He introduced frozen s’mores last July — vanilla ice cream enrobed in a chocolate wafer and a stretchy, gooey marshmallow-like substance skewered and set on fire to order — and they failed to thrive. They were reportedly hard to eat.

Also at SXSW, IBM has a truck serving computer-generated food. Or at least the recipes are computer-generated.

IBM calls this type of recipe development “cognitive computing.” The Business Insider’s Dylan Love provides more detail. He says the recipes were developed by Watson, the clever supercomputer that was a Jeopardy contestant. Watson somehow uses algorithms and big data to determine what chemical compounds are in food, why people like them, and what other foods they might like.

This video explains it further:


The food preparation is being overseen by chefs James Briscione and Michael Laiskonis of the Institute of Culinary Education in New York City. Here’s Laiskonis, who is the former executive pastry chef of New York fine-dining landmark Le Bernardin, making a Vietnamese apple kebab at SXSW:



Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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