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CEO Wyman Roberts says this is ‘just Phase One’ for It’s Just Wings
After enjoying a successful summer launch of the delivery-only It’s Just Wings from more than 1,000 brick-and-mortar restaurants, Brinker International Inc. is looking at other brand possibilities and hinting that the chicken-wing concept might have a role outside the virtual world.
Wyman Roberts, CEO and president of Dallas-based Brinker International Inc., reiterated Wednesday that It’s Just Wings, introduced systemwide in late June, is on track to meet the first-year target of $150 million in sales with its exclusive DoorDash partnership.
“I think some folks are kind of looking at doing virtual almost pop-ups that they will use that help them get through COVID, but that’s not our strategy — that is definitely long-term growth vehicle wh...
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