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Delivery-only It’s Just Wings is posting $3 million in average weekly sales since debuting the last week of June, casual-dining company says
Brinker International Inc. expects It’s Just Wings, the virtual delivery brand introduced by the Chili’s Grill & Bar parent in the last week of June, can grow into a $150-million-a-year business in its first year, according to Wyman Roberts, the company CEO.
Roberts discussed It’s Just Wings Wednesday after the Dallas-based company’s fourth-quarter earnings call, saying the virtual brand, introduced on DoorDash in 1,050 Chili’s and Maggiano’s Little Italy locations, has been doing about $3 million average weekly sales in the seven weeks it has been broadly available as a delivery-only concept.
Roberts added that the brand’s sales were “highly incremental” to Brinker and provided an opportunity for the company to address pressures on the ca...
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