Uncle Julio’s Restaurant Group has hired Dan Wheeler to the new position of chief marketing officer, the company said Tuesday.
The Irving, Texas-based casual-dining brand said Wheeler would lead brand strategy, digital marketing, revenue generation and menu innovation as well as help bring a virtual brand to market.
Wheeler most recently served as senior vice president for marketing and innovation at Hingham, Mass.-based Wahlburgers.
“Dan’s restaurant experience and innovative perspective make him a perfect fit for the stage we are at as a company,” said Tom Vogel, CEO of Uncle Julio’s Restaurant Group, said in a statement. “He will play an important role in driving growth across all of our concepts as we accelerate the pace of new initiatives related to growing off-premise and on-premise sales.”
Prior to Wahlburgers, Wheeler, left, worked with Dunkin’ Brands Inc.
“I’m super pumped about the opportunity in front of us at Uncle Julio’s,” Wheeler said. “When you have a company full of people fanatically dedicated to creating memorable experiences for all these years, who are also open to contemporary new ideas, the space is created for something magical to happen.”
Uncle Julio’s was acquired in October 2017 by Greenwich, Conn.-based private-equity firm L Catterton.
Uncle Julio’s, founded in 1986, has about 35 units in 11 states.
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