The brand has four locations in New York, with two franchised locations planned for this year. New target markets include New Jersey, Florida and Texas.

An affable Yeti figures prominently in Snowdays’ playful decor and in its namesake specialty flavor Yetitracks, a trademarked blend of Oreos and blueberries.

Customers can customize their shaved creams with a variety of toppings including candies, cereals and fruit.

The chain’s menu also features hot chocolate and coffee.

The design theme of the space plays on nostalgia for childhood days spent playing in the snow.