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P.J. Whelihan’s Pub & Restaurant sticks to its suburban Philadelphia rootsP.J. Whelihan’s Pub & Restaurant sticks to its suburban Philadelphia roots

The casual-dining sports bar provides a family-friendly environment for watching the game

Bret Thorn, Senior Food Editor

July 12, 2024

3 Min Read
PJ Whelihan's
P.J. Whelihan’s is known for its wings, which are half price on Tuesdays for students and loyalty program members, and for its comprehensive television package.P.J. Whelihan’s

P.J. Whelihan’s Pub & Restaurant is a casual-dining sports bar chain founded by Bob Platzer in 1983 that has been on a gradual growth trajectory lately, opening two to three restaurants annually in recent years, except in 2021.

“We took a little bit of a break in 2021 — I think everyone did — but in 2022 we resumed,” said CEO Jessica Breslow, who joined the company from Aramark in 2016 to work in marketing and information technology. She became chief operating officer in April of 2021 and CEO in April of 2024.

In November of that year the group, which also includes three-unit The Pour House and single-unit Treno Pizza Bar, The ChopHouse, ChopHouse Grill, and Central Taco & Tequila, was acquired by private equity firm Garnett Station Partners.

P.J. Whelihan’s is now at 24 units, having opened its latest this year with another slated to open in October.

The company is headquartered in the Philadelphia suburb of Haddon Township, N.J., and all of its restaurants are in the greater Philadelphia area. In fact, they’re all in suburban communities except for a concession stand at Citizens Bank Park, home of the Philadelphia Phillies.

The chain is known for its wings, which are half price on Tuesdays for students and loyalty program members, and for its comprehensive television package.

“It’s the best place to watch the game,” Breslow said. “It’s definitely the place to hang out and find all of the fun experiences and comfortable vibe — the neighborhood feeling that you’re looking for.”

Entrées, salads, sandwiches, and burgers range from $12.49 to $21.99, and appetizers, including the best-selling cheesesteak eggrolls and nachos, are $6.29-$16.49.

It’s popular with sports fans and families, as well as young teams, which Breslow says is P.J. Whelihan’s “sweet spot.”

“We have a very deep connection to the local young teams whose parents feel comfortable bringing the entire team to our location,” she said, adding that those young team members grow up to remain regular customers, coming for business lunches and other occasions for a casual, convenient bite.

Although people come for the vibe, service, and televisions as well as the food and beer, off-premises sales account for 12%-13% of the total, about twice the rate before the pandemic, and Breslow had a large role to play in making that happen thanks to her IT background.

She said that after opening Central Taco in late 2018 and ChopHouse Grille, a slightly more casual version of their ChopHouse steak and seafood restaurant, the company shifted its focus to concentrate on expanding its core brand, P.J. Whelihan’s

“We’ve gotten a lot better at it,” she said. “We learn a little bit more [each time we open a restaurant] about what makes for successful operational training, what makes for successful buildouts, and operating as smoothly and efficiently as we can,” she said. “It’s been a lot of fun, actually, growing the team and creating that much opportunity along the way.”

Franchising isn’t part of the plan, nor is expanding much beyond greater Philadelphia.

“Is it possible for us to go into, say, Delaware? For sure. Florida? Probably not,” she said. “We’ve got a lot of opportunity in the greater Philadelphia market still.”

Contact Bret Thorn at [email protected] 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
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