Jake Paul, the YouTube sensation turned boxer and new investor in the Dog Haus restaurant concept, gave his restaurant in Arlington, Texas, a social boost ahead of the Mike Tyson boxing bout at AT&T Stadium on Nov. 15.
Paul’s investment in Pasadena, Calif.-based Dog Haus was announced in October.
Dog Haus partnered with Paul, who became both a Dog Haus franchisee and joined the board with his manager, Nakisa Bidarian.
Bidarian, who attended Sunday’s event with Paul, said the influencer’s boxing career would continue. Investments outside those areas will be limited, he added.
“There are three brands that he has personal equity in and is fully invested in,” Bidarian said at the event. “No. 1 is BETR sports, which is our sports betting company; No. 2 is W, which is our men's personal care company, integrated in the store if you look at the men and women's bathroom; and now No. 3 is Dog Haus.”
Paul also signed a 25-unit franchising agreement with Dog Haus, with plans to open four restaurants in Texas – across Dallas, Houston, and San Antonio – and then expand into Florida and Puerto Rico.
He also created a sauce— El Gallo or “The Rooster” — for chicken tenders at his Dog Haus restaurants, said co-founder Andre Vener, who attended Sunday’s event.
Dog Haus is rolling out customer deals and “Fight Night Haus Parties” at Dog Haus locations nationally on Nov. 15.
Dog Haus has 60 restaurants.
Correcction Nov. 12, 2024: This story has been edited to correct the name of BETR.
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