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Shake Shack names first marketing chiefShake Shack names first marketing chief

Jay Livingston joins the burger brand from Bark

Ron Ruggless, Senior Editor

February 11, 2019

1 Min Read
shake shack
Shake Shack

Shake Shack Inc. has named Jay Livingston as its first chief marketing officer, the company said Monday. 

The New York-based burger brand said Livingston, who joined the company in January, is responsible for leading strategic and innovative marketing for the company.

Livingston most recently served as marketing chief at Bark, creator of the BarkBox monthly subscription service for dog treats and toys. Prior joining Bark in 2017, he served as senior vice president of global marketing at Bank of America.

Shake_Shack_CMO_Jay_Livingston-CMO-shake-shack-christine-han-photography_0.png

Jay Livingston, Shake Shack CMO

Livingston is also a founding member of Unite America, an organization with the goal of encouraging independent candidates to run for public office. 

Shake Shack will report its fourth-quarter earnings after market close on Monday, Feb. 25.

For the third quarter ended Sept. 26, Shake Shack’s net income was up 0.6 percent, to more than $5 million, or 17 cents a share, from just under $5 million, or 19 cents a share, in the same period last year. Revenue in the quarter increased 26.5 percent, to $119.6 million, from $94.6 million in the prior-year period.

The brand’s third-quarter same-store sales slipped 0.7, including a traffic decline of 4 percent. Same-store sales in the second quarter ended June 27 had increased 1.1 percent.

Shake Shack has more than 200 locations in the United States and abroad. 

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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