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Wingstop features Jalen Green in NBA advertisingWingstop features Jalen Green in NBA advertising

The Houston Rockets’ shooting guard stars in All-Star Game spot

Ron Ruggless, Senior Editor

February 14, 2025

1 Min Read
Wingstop Houston store exterior
Wingstop has partnered with the Houston Rockets' Jalen Green for NBA All-Star Game ads.Wingstop Inc.

Wingstop Inc. has partnered with Houston Rockets’ shooting guard Jalen Green for its National Basketball Association All-Star Game television ads, the company said Friday.

Dallas-based Wingstop, which signed on as an official NBA partner in October, is featuring its “bold flavors” in the new 15-second ads.

“This is the first collaboration between Jalen Green and Wingstop, who has proudly cheered Jalen on as he brings his own unique flavor both on and off the court,” a company spokesperson said. “Jalen’s full energy and full commitment approach to life allows him to be bold, be different, and stand out, just like Wingstop’s flavor selection.”

The ad will be available across streaming channels. Other versions will appear across digital and social channels, including a long-form video on Green’s social platforms.

The spot was developed by 72andSunny and Wingstop. 

Wingstop, founded in 1994, has more than 2,350 locations worldwide.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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