Baskin-Robbins joined Jack in the Box as the latest restaurant chains to introduce miniature desserts.
On Friday, Dunkin Brands Inc.’s Baskin-Robbins brand began selling Cake Bites, miniature servings of cake and ice cream that are coated in ganache and drizzled with chocolate or caramel.
“We wanted to offer our ice cream cake enthusiasts a unique dessert that can be enjoyed individually or shared with that special someone,” Stan Frankenthaler, Dunkin’ Brands vice president of innovation and executive chef, said in a statement. “Cake Bites provide our on-the-go consumers an affordable, elegant holiday dessert that looks exquisite, tastes delicious and requires no preparation time.”
The bites come in Double Chocolate, Praline Caramel, Chocolate Mint and Vanilla Blondie flavors. They sell for $2.99 each or $9.99 for a customizable four-pack.
Baskin-Robbins also offers miniature ice cream cones, soft-serve parfaits and frozen beverages from its 31Below line.
Dunkin’ Brands Inc. is based in Canton, Mass., and operates more than 6,000 Baskin-Robbins units around the world.
Last week, quick-service chain Jack in the Box also introduced Mini Cookies at its 2,200 restaurants.
The cookies are filled with candy-coated chocolate and chocolate chips. The restaurant sells five cookies for $1.
"Mini Cookies are a great addition to our dessert menu, which also includes another mini favorite, Mini Churros," said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. "This is a terrific value for guests looking for a sweet way to finish their meal. An order of Mini Cookies is also fun to share with others, which is a driving factor behind the increasing appeal of mini desserts."
Jack in the Box Inc. is based in San Diego.
Contact Marcella Veneziale at [email protected].
