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How big restaurant brands are taking back the snack occasion customer

Alicia Kelso, Executive Editor

March 12, 2024

 

Potbelly just introduced a new six-pack cookie box, available in-store or digitally. In a statement, Potbelly’s CMO David Daniels said, “Our fans have an insatiable love for our cookies and now we’re making it easier for them to enjoy together with others, share as a gift, or save for later.”

In late 2022, Subway also launched six- and 12-pack “Cookie Bundles,” along with the debut of its limited-edition footlong cookie that is now available nationwide.

Meanwhile, KFC recently introduced its new Colonel's Homestyle Brownie, while its sister brand Taco Bell is testing things like Churro Chillers shakes, Baja Blast pie, and the Taco Bell x Salt & Straw Ice Cream Chocolate Taco. Further, Wendy’s just teamed up with Cinnabon to debut a Cinnabon Pull-Apart breakfast offering, Chicken Salad Chick acquired Piece of Cake to sell its signature desserts, and Peter Piper Pizza is adding Buddy V’s Cake Slice and Dippin’ Dots options for guests. Shake Shack is testing desserts at select locations to see if they can boost afternoon traffic and, in Canada, Burger King added new “Blasts,” which are kinda like McFlurrys.

In other words, things seem to be getting a bit sweeter around here.

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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