Quick-service restaurant brand plans to preview addition with limited giveaway in four cities on National Cookie Day, Dec. 4
Subway restaurants plan to add a footlong cookie to their menu offerings in 2024, testing it with a limited giveaway in four cities on Dec. 4, the company said Wednesday.
Subway, which has corporate offices in Shelton, Conn., and Miami, said the new offering will be introduced on National Cookie Day, Dec. 4, with a free offer added to a purchase of any footlong sub sandwich at certain restaurants in Chicago, Dallas, Miami and New York.
Subway customers can visit the following Subway restaurants from 1 p.m. to 6 p.m. local time to get a free footlong cookie with the purchase of a footlong sub, while supplies last:
Chicago: 604 S Wabash Ave., Suite D, Chicago, Ill. 60605
Dallas: 1222 Commerce St., Suite 150, Dallas, Texas 75202
Miami: 2795 Collins Ave., Miami Beach, Fla. 33140
New York City: 545 8 Ave., New York, N.Y. 10018
Subway created a special, limited run of footlong cookies for National Cookie Day in 2022.
“The overwhelming response we received from fans around the country last year let us know that we needed to make the footlong cookie a permanent addition to our menu,” said Paul Fabre, Subway’s senior vice president for culinary and innovation, in a statement.
“At Cookieway this year, our guests will get a sneak peek of an even better footlong cookie: thick, gooey, packed with chocolate chips and served warm – right out of the oven,” Fabre said. “It’s the perfect pairing with your favorite footlong sub.”
Subway is also plans to donate some proceeds from cookie sales through Dec. 31 to support the Subway Cares Foundation, which runs the company’s Fresh Start Scholarships program, among other initiatives. The Fresh Start Scholarship program offers tuition assistance to employees in the U.S., Canada, Australia, and Puerto Rico, providing recipients with $2,500 toward secondary education.
Also, Subway MVP Rewards members can take advantage of a bonus and get a free regular cookie with the purchase of a six-inch or footlong sub during the month.
Subway in August entered into an agreement to sell to affiliates of Atlanta-based private-equity firm Roark Capital Group.
Subway has nearly 37,000 restaurants in more than 100 countries and territories.
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