California Pizza Kitchen has rolled out Rewards for Regulars, a promotion that will allow customers to receive a 20-percent discount on a following visit.
Customers who return within seven days of a previous dine-in or take-out visit with a complete receipt will receive the discount on their next dine-in visit. The promotion excludes alcohol purchases.
“Our guests are the inspiration for everything we do at California Pizza Kitchen, and this promotion is our way of saying thank you for being part of our family,” said Ashley Ceraolo, senior vice president of marketing at California Pizza Kitchen, in a statement.
California Pizza Kitchen recently made additions to the menu as well. Catering to health-conscious diners, the chain now offers Power Bowls with protein, vegetables and grains. It’s also marketing Spicy Buffalo Cauliflower and Charred Shishito Peppers small plates.
In the spring, California Pizza Kitchen unveiled a new Lemongrass Chicken dish and a California Fields Salad with strawberries, field greens and Champagne vinaigrette.
Los Angeles-based California Pizza Kitchen has about 300 restaurants in 16 countries.
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