Cheddar’s Scratch Kitchen has culminated its “scratch cooking” positioning with the opening this week of a new prototype in Lake Worth, Texas.
The Irving, Texas-based casual-dining operator opened its 166th unit on Monday, which highlights the kitchen and includes its first dedicated carry-out entrance.
Ian Baines, Cheddar’s president and CEO since October 2014, told Nation’s Restaurant News that the prototype brings together the brand’s efforts to differentiate itself with freshness and transparency.
“We’ve always had an established differentiation with our scratch cooking,” Baines said. “This is just about shouting it a little louder.”
Take a look inside Cheddar’s newest location.
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