Marketing

In a clear move to disrupt Wendy's March 2 national breakfast launch, McDonald's plans to give away the iconic breakfast sandwich on same day

Del Frisco's veteran replaces Sean Gleason

The Inspire Brands, Inc. quick-service burger brand has evolved

The burger brand is joining Chipotle, McDonald’s, Panera and others and removing artificial ingredients

Analysis: Resuscitating the worst performing Yum Brands division will require relevant marketing, menu innovation and unbeatable value, analysts and Yum leaders say

Formerly senior vice president of digital customer service at the coffee chain, Brewer replaces Matthew Ryan

The QSR brand has partnered with the footwear company to create a scented and patterned clog

Parent company CKE united the brands to 'break through the clutter,' said Patty Trevino, VP brand marketing

National Owners Association says recent social media antics tied to national breakfast launch have short 'shelf life'; board teases to new Morning Mac menu item

The 27-year marketing executive, who left Del Taco in 2003, has worked for BJ’s Restaurants, Rubio's, Pieology and Johnny Rockets