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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Analysis: Resuscitating the worst performing Yum Brands division will require relevant marketing, menu innovation and unbeatable value, analysts and Yum leaders say
When David Gibbs took over as Yum Brands CEO this year, he bought a fourth brand and wasted no time in shoring up support for the company’s worst performing division: Pizza Hut.
In the latest quarter, Pizza Hut’s U.S. division reported a 4% decrease in same store sales. In the prior quarter, same-store sales were down 3%. The negative growth comes as the Plano, Texas-based chain sheds dozens of restaurants, while sending mixed messages about its brand image. Menu innovation has also run hot and cold, according to consumer research and industry strategist Gary Stibel.
“Their innovation pipeline has been average, at best. They have come out with improvements and changes, but they haven't cracked the code,” said Stibel, founder and CEO of The...
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