Marketing

The rapper’s hand-picked menu items are now a secret menu at the restaurant chain

The restaurant’s collaboration with anime series Jujutsu Kaisen includes a Special Grade Garlic Sauce with eight unique lid designs.

The ‘Macapalooza’ features four digitally exclusive curated bowls

In addition to bringing back the Nacho Fries Lover’s Pass, the restaurant chain is also launching its latest iteration — the Jalapeño Ranch Nacho Fries.

The restaurant chain first launched branded merch in 2022 and has since added several collections.

After removing them in 2021, the restaurant chain is bringing them back and marketing them with merch and Kyle MacLachlan

The restaurant chain is featuring five Olympians’ favorite orders on its digital channels for a limited time.

The quick-service chain joins others in the segment competing on price

Ivy Hanks, director of franchise marketing, and Eleanor Schwartz, director of brand engagement, are driving the coffee chain to the next phase of growth.

Leaders from Craveworthy Brands, Freebirds World Burrito and Velvet Taco share approaches