Noodles & Company is offering a lineup of curated mac & cheese items for July.
The Broomfield, Colo.-based fast-casual chain of 469 restaurants is making the “Mac & Cheese Mashup Menu” available for online orders only, all at a starting price of less than $9 throughout the month.
The items are:
4-Cheese Alfredo Mac: Elbow macaroni noodles in a four-cheese Alfredo sauce topped with MontAmoré cheese, recommended with the addition of Parmesan-crusted chicken at an additional charge
Cheesy Broccoli Mac: Elbow macaroni in a cheddar & Jack cheese sauce with broccoli, recommended with grilled chicken
Crispy Jalapeño Mac: The same as the Cheesy Broccoli Mac, but with fried jalapeño peppers instead of broccoli. It’s also recommended with grilled chicken.
Additionally, DoorDash Pass members are being offered a Korean Meatball Mac & Cheese, which is the same macaroni in cheddar and Jack cheese sauce with meatballs tossed in Gochujang barbecue sauce.
Noodles Rewards members are also being offered a $1 side make with any purchase of $15 or more. That can be redeemed once per day for the whole month.
This “Macapalooza” promotion is centered around National Mac & Cheese Day, July 14, and comes as the chain is working to revamp its menu amid declining sales.
Although Noodles & Company offers a wide variety of globally influenced noodles dishes, it’s mac & cheese items are by far its most popular dishes: It sold nearly 10 million mac & cheese bowls last year, the company said in a press release announcing Macapalooza.
“With this fan favorite menu item, we are thrilled to celebrate National Mac & Cheese Day all month long with the best-tasting mac & cheese you can find anywhere," CEO Drew Madsen said in the release. "To show our appreciation for our Noodles Rewards members, this month is packed with special offers and exclusives, including our Mac & Cheese Mashup Menu, featuring creative twists on the original recipe and unique food collaborations inspired by our guests. We can't wait to hear what you think."
Madsen, in his efforts to turn around the struggling chain, has said that, apart from working with consulting firm The Culinary Edge to revamp the menu, rollout of which is expected in the first half of next year, he and his team are seeking more ways to leverage the chain’s fairly robust digital platforms. More than 50% of the chain’s sales are already ordered digitally.
Contact Bret Thorn at [email protected]
