Marketing

Restaurant chains have courted late-night diners for many years, but a slew of new marketing initiatives during the last few weeks show how increasingly eager they are to tap into that daypart to boost sales.Burger King extended its hours to 2 a.m...

When Aftan Romanczak buys shrimp from overseas for the Steak-Out dinner delivery chain, the executive has the product shipped to its longtime beef supplier, which is capable of moving the shrimp to his 70 branches. Such ...

Few growing restaurant chains ever hit a home run with every location. Even grade-A sites on paper can turn into dogs once in the ground for a host of reasons. That’s when having Steve Pettise’s phone number comes in handy. Pettise, founder and...

High real estate costs have conspired with record-high prices for gas and commodities to slow expansion for many restaurant companies, but operators are finding development bargains by converting defunct restaurant spaces into their own concepts...

ATLANTA Focus Brands Inc., the franchisor of several quick-service brands, said that it is experimenting with table service in 35 branches of its 400-unit Schlotzsky’s sandwich chain. About 20 company restaurants and 15 franchised stores...

Franchisors of some quick-service concepts that boast low start-up costs say they are seeing no shortage of applicants for franchises these days as economic uncertainties lead many would-be entrepreneurs to seek alternative careers.However, a...

ATLANTA Wendy’s and Taco Bell court bigger mass markets by introducing breakfast menus, a small chain that had sold only lunch aims to prove it can make that same move yet sidestep morning-meal competition by niche-marketing its higher-end food...

Sally Smith, who has served as president and chief executive of Buffalo Wild Wings for nearly 12 years, reports that 2008 is off to a strong start, despite an economic downturn wreaking havoc with the financial results of many...