CAVA is introducing its first-ever variation of its signature pita chips, bringing Garlic Ranch Pita Chips to the menu for a limited time beginning Oct. 7.
The item includes a Mediterranean-inspired ranch seasoning, with onion, garlic, and paprika alongside CAVA’s proprietary herb mix.
“Our classic pita chips have a fervent following, so we wanted to give guests something new to crave and grounded in our Mediterranean roots,” co-founder and chief concept officer Ted Xenohristos said in a statement. “Customers love engaging with our pita chips on CAVA's social media channels, and we can't wait to see how they creatively show off our Garlic Ranch flavor in their original content.”
The launch of the pita chips will coincide with CAVA’s new loyalty program rollout this month. It was enhanced to create a more personalized and seamless guest experience by making it easier to earn points and redeem rewards, the company said. Garlic Ranch Pita Chips will be highlighted in new promotions and surprise gifts to celebrate the relaunch of CAVA Rewards.
During the company’s second quarter earnings call in August, chief executive officer Brett Schulman said the program will enable the company to “significantly grow first-party data, create more frequency, and relevant experience that drive traffic, mix, and check.”
In addition to Garlic Ranch Pita Chips, the brand will launch a new chef-curated Steak + Harissa Bowl and bring Pineapple Apple Mint juice back to the menu. The bowl includes Grilled Steak – CAVA’s newest main ingredient introduced in June – with a base of SplendidGreens and brown rice. The bowl is topped with Crazy Feta, red pepper hummus, cabbage slaw, Persian Cucumbers, tomato, onion, and crumbled feta and drizzled with Hot Harissa Vinaigrette dressing.
Contact Alicia Kelso at [email protected]
