KFC’s wraps, initially introduced in February, will return to menus Nov. 12 with the same two-for-$5 deal. Additionally, a KFC wraps combo will also be available for $8.49, featuring two wraps, a medium drink, and an individual serving of Secret Recipe Fries. The lineup includes a Spicy Slaw Chicken Wrap, the Classic Chicken Wrap, and – new to the menu – a Mac & Cheese Wrap, with an Extra Crispy fried chicken tender topped with cheddar mac and cheese and finished with a sprinkle of three-cheese blend.
The wraps are part of KFC’s broader strategy to “modernize” its menu with the introduction of more boneless, portable options that appeal to younger consumers. The company also recently launched Original Recipe nuggets and has added variations of its signature chicken sandwich as part of this objective. So far, the approach seems to be paying off.
“We’ve gained share in younger demographics in terms of visitation. Also, the sales mix of our boneless products has increased significantly in the past year,” CMO Nick Chavez said during a media immersion event at KFC U.S.’s headquarters in Louisville, Ky., last week.
He added that bringing wraps back in the beginning of 2023 provided a sales momentum heading into the nuggets launch in April and helped drive one of the chain’s best quarters in seven years.
In addition to wraps offering a “more relevant” format to attract younger consumers, the two-for-$5 offer also appealed to lower-income and value-seeking consumers. During parent company Yum Brands’ Q1 earnings call in May, CEO David Gibbs said, “The strongest sales (KFC) saw in a customer segment were with the lowest-income consumers. So, the consumer base lifting sales was from low-income consumers because they did a great job connecting with them through that offering.”
Also starting Nov. 12, KFC is introducing a new family-sized Colonel’s Homestyle Brownie. Customers can add the fudgy, chocolate chip brownie to the $20 Fill-Up Box or any bucket meal for $5 or order it a la carte for $6.99. Previously, KFC’s dessert only dessert option is its traditional Bundt cake.
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